Case: How we launched the DH22.ru brand in 3 days (with only a phone photo)
In the world of classic e-commerce, it is generally accepted that to launch a clothing brand, you need six months, a team of 10 people and a budget for photographers, models and programmers.
We at ETERN8 are breaking this stereotype. Our recent brand case DH22.ru proves: in 2026, the path from “just a product in a warehouse” to the first sales on the website takes only 72 hours.
In this article we will tell you step by step how a client came to us with “bare hands” (only goods and a phone) and left with a functioning business.
Given (Point A)
⚠️ Client situation:
- Client: Streetwear brand DH22.ru.
- Initial data: Product in stock. There is no content (only amateur photos on the phone in poor light). There is no website. There are no social networks.
- Task: Urgently package the brand on a turnkey basis and launch sales.
- Complexity: The budget is limited, there is no time to organize full-scale filming.
Day 1: From phone to gloss (Visual Sprint)
The client sent us just photos of things taken on an iPhone on a hanger and on himself. In the ordinary world, “you can’t cook porridge” with such material. But for our AI pipeline, this is the ideal fuel.
What we did:
- Concept development: Together with the client, we determined the DNA of the brand - daring street style, concrete, neon, the atmosphere of a night metropolis.
- Generation in ETERN8 Visual Base: uploaded the sources to our AI pipeline.
- Replaced the background of the “room” with stylish urban locations.
- We “put” clothes on generated AI models of different types to show versatility.
- We created image shots for banners (close-ups of fabric and details).
Result by evening:
Ready package from 40+ photos level of a professional lookbook. No studio rental or casting.
Day 2: Videos That Sell (Motion Sprint)
We know that in 2026 statics will lose to dynamics. Just a photo is not enough to sell a street brand.
What we did:
- Using the same sources, we generated video walkthroughs (AI Motion) - the models are walking in the video, the fabric is moving, the fit is visible in dynamics.
- We collected vertical videos 9:16 under Reels/Shorts.
- We put together 3 dynamic Reels to warm up on Instagram.
Result:
The client now has content in his hands with which he is not ashamed to go to any advertising platform.
Day 3: Store Launch (Independence Sprint)
While the content was being approved, our developers deployed the platform ETERN8 Core on the client domain dh22.ru.
What we did:
- Design: We adapted the engine to the brand’s style (minimalism, emphasis on photos, dark urban style).
- Filling: uploaded products with new AI photos and video covers.
- Technical part:
- connected payments (payment by cards and SberPay);
- set up cart and checkout;
- We checked all scenarios from adding a product to successful payment.
Result by the evening of the 3rd day:
The site is completely ready to receive traffic. DH22.ru technically operates as a mature brand, although initially it was “just a product in a warehouse.”
The main page of the website DH22.ru is the result of a 3-day sprint
Result: sales started
Already on 4th day the client launched traffic to the site. The first sales came not in a month, but straightaway.
Why did it work?
⚡ Speed
We didn't let the idea cool down. From the first photos from the phone to a working store, it only took 72 hours.
💰 Savings
The client did not spend 100k+ for a photo shoot And 300k+ for website development from scratch. This money went to advertising.
🏙 Quality
The DH22.ru website looks like a brand with history, and not like a fly-by-night startup, thanks to its expensive-looking visuals and solid concept.
Do you want the same?
You don't have to wait for months. If you have a product and a phone, you already have everything to launch your brand with ETERN8.
Look at the result:DH22.ru(an example of a real brand launched in 3 days).
👉 Submit a request for Visual + Site Sprint
We have slots for brand packaging for next week. Leave a request and we will evaluate your case and launch timing.