Video 9:16 for Amazon Marketplace: Why photos no longer sell (and how to increase conversion by 300%)
Go to the Amazon Marketplace app from your phone. What do you see?
Right. This is no longer a product catalog. This is a TikTok feed.
In 2026, marketplaces finally turned into video platforms. Cards with “live” video covers are received in 3 times more clicks than static photos.
People have forgotten how to read descriptions. People have forgotten how to scroll through the gallery. Do you have exactly 1.5 seconds video autoplay to force the customer to click "Add to Cart".
If you still only have photos, you are invisible to algorithms (and buyers).
Why vertical video (9:16) is the new king?
Previously, video on Amazon Marketplace was a “basement” element: a small square somewhere at the end of the gallery, shot horizontally on a sneaker.
Now everything has changed:
📱 Mobile First
92% of purchases are made from a smartphone. Vertical video takes up the entire screen. This is the ultimate immersion.
👁️ Sticky effect
Movement in the frame instinctively attracts the eye. Statics loses to dynamics at the level of biology.
🎬 Amazon Marketplace Shorts
Amazon Marketplace launched its short video feed (similar to Reels). Getting there is free viral coverage. You simply won’t get there without a video.
3 Types of Videos That Really Sell
Many people think that video is a complex shoot with a cameraman and rails. No.
In 2026, simple but dynamic formats work:
1. Video catwalk
Ideal for clothing. The model simply walks towards the camera, turns around, and shows her back.
Task:
Show landing in motion.
Result:
Eliminates the objection “how does it fit on an imperfect figure?” Reduces returns by 15%.
2. Detailed macro photography (Texture Zoom)
Slow camera pan close to the fabric. Every seam, fittings, and texture of the material are visible.
Task:
Let them “touch” the product through the screen.
Result:
Increases confidence. The client sees that this is not cheap synthetics.
3. UGC style (Unboxing)
Filmed as if on a phone, dynamic editing, subtitles. "Look what I ordered!"
Task:
Evoke the emotion “I want the same.”
Result:
Ideal for cosmetics, household goods and gadgets.
"Once rented, sold three times"
What's the beauty of working with ETERN8 Motion? We create universal content.
By ordering one 9:16 video from us, you close 3 traffic channels at once:
- Amazon Marketplace / Etsy: We put it on the main cover (Autoplay).
- Instagram Reels: Upload to the brand account for organic reach.
- YouTube Shorts / TikTok: Duplicate to capture the search.
✓ You pay for production once, and the asset works for you everywhere.
How do we do this without a film studio?
We use a hybrid approach:Real shooting + AI Motion.
If you are unable to send the product, we can “revive” your existing photos. Neural networks of 2026 (Sora/Runway Gen-4) allow you to turn a static photo of a model into a video walkthrough.
✓
No operator rental
✓
No complicated installation
✓
Ready in 24 hours
Case in numbers
Product: Women's sports suit.
Was (Photo only)
- CTR in the catalog: 2.1%
- Conversion to cart: 4%
Became (Video cover + 360 Video inside)
- CTR increased to: 5.8%(the card has become more visible)
- Conversion to cart increased to: 9%
Conclusion:
With the same advertising budget, sales increased by 2 times more. Just because of the video.
Stop being "static"
The world has sped up. Your competitors are already making Reels and uploading video covers. While you are thinking, they are taking your place in the TOP.
Order Motion-pack (3 videos for Amazon Marketplace + Reels) from ETERN8. This is cheaper than wasting your budget on advertising a card that no one notices.
👉 Order a selling video
ETERN8 Motion - vertical videos 9:16 for Amazon Marketplace, Etsy, Instagram and TikTok. Real shooting + AI Motion. Ready in 24 hours.
from $299 per video. Packages from 3 videos with a 20% discount